Having your own book to send to your prospects or clients will position you as the local go-to expert, so it is a great way to improve your credibility and that of your firm.
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Dynamic accountant, Alex Redmond, created the book 'Thinking Outside The Lab, Studio, Or Whatever Box You're In'. Since his target market are all within the creative industry he wanted a book design that would appeal to them.
Events Management expert, Sarah Cross, wrote a book to help generate exhibitor bookings for the National Tax and Accountants conference. She wanted a simple design that would instantly capture someone's interest when it landed on their desk!
Director of Kite Payroll, James Miller, wrote a book explaining the complexities of the new automatic enrolment and work place pensions rules. Though quite in depth, he wanted a book that was inviting to pick up and not very scary to read.